Interim report tata motors jaguar land rover acqusition table of contents executive summary 3 introduction 4 swot analysis of ford motor co 5 business strategy of ford 6 swot analysis of tata motors 7 why acquisition 9 future study 9 references 10 executive summary. Pdf automobile industry is one of the largest markets in the world. Swot analysis is a strategic planning tool that can be used by tata managers to do a situational analysis of the firm. The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple. Swot analysis tata motors automotive industry land. A case study of tata motors honors thesis presented in partial fulfillment of the requirements for the degree of bachelor of science in business administration in the bertolon school of business at salem state university by michael crawford professor jian gu faculty advisor department of management.
Report tata motors jaguar land rover acqusition table of contents executive summary 3 introduction 4 swot analysis of ford motor co 5 business strategy of ford 6 swot analysis of tata motors 7 why acquisition 9 future study 9 references 10 executive summary. Tata motors limited, formerly known as telco tata engineering and locomotive company, was formed in 1954. The company was established in 1645 and its first vehicle was introduced in the market in 1954 and now 4 million vehicles are claimed to be sold. Tata motors is a leading automotive multinational manufacturing company headquartered at mumbai, india. It aims to examine the strengths and the weaknesses of tata motors. These acquisitions and mergers allow tata motors to break into foreign markets and develop a much larger share of the automotive industry. Tata motors began in 1945 since then it produced more than 3 million vehicles. Home etop analysis etop analysis of tata motors pdf cost analysis tata motorsfull description. You can edit this swot diagram using creately diagramming tool and include in your reportpresentationwebsite.
Apr 23, 2017 strength freedom to be 100% innovative. Tata motors produce low price car with low fuel consumption. Indian automotive, and component industry metal bulletin. Project report on tata motors strategic analysis management. The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from india into the new market. Swot analysis is an important for strategically formulation rule, which tata has to embrace. The tata motors grihini social welfare society assists employees women dependents. Can leverage on the tata brand which signifies trust 2. Swot analysis is an examination of the strength, weakness, opportunities and threats faced by a company during its phase of operation. May 21, 2020 tata motors swot analysis tata motors strengths below are the strengths in the swot analysis of tata motors. Tata motors limited is indias largest automobile company, with revenues of rs. Oems offer connected services, with general motors. The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as automobiles. Five critical challenges facing the automotive industry.
In 2008, tata motors acquired the english car maker jaguar land rover, manufacturer of the jaguar and land rover from ford motor company which contributes significantly to the overall tata motors sales today and has been a successful turnaround story for the company swot analysis of tata motors. This is a research report on project on swot analysis tata motors limited uploaded by kundan shah in category. Swot analysis for secondary aluminium smelters 14 strength. This project aims at analysing the acquisition of jaguar land rover by tata motors. Tata power uses various ways of generating power i. Tata motors employed around 23000 employees and it is expanding with pace. The information submitted is true and original to the best of my knowledge. Tata motors swot analysis top tata motors competitors. Tata motors swot analysis tata motors strengths below are the strengths in the swot analysis of tata motors.
Tata motors is one of the oldest multinational companies of india, founded in the year of 1945. This report will take a look at the marketing environment by which tata is surrounded. Tata motors case study by dasha kozhevnikova on prezi. Tata motors is one of the most established company in automobile sector in india. Tata motors limited is indias largest automobile company, with consolidated revenues of rs. Insemination centres were established and more than 25,000 cows and. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and international transportation needs. Introduction of swot analysis a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. International strategic issue of tata motors marketing essay. Tata motors limited tata motors or the company is among the largest automobile manufacturing companies in the world by volume, and has presence across a range of passenger and commercial vehicles. Public domain general motors companys industry position is a result of efforts to address opportunities and threats, such as the ones shown in this swot analysis. This swot provides a summary listing of wilmingtons primary strengths and weaknesses as a location for business, as well as opportunities for economic growth. Tata motors ltd a multinational company formerly called telco, is headquartered in mumbai, india. Company profile the company was established in 1935 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with daimlerbenz ag of germany.
Tata swot analysis matrix step by step weighted swot. The company began in 1945 and has produced more than 4 million vehicles. Tata motors editable swot diagram template on creately. Established in 1945, the companys products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles. Fundamental analysistata motorsequity research report.
Swot analysis of tata motors essay myhomeworkwriters. In this assignment i am doing the swot analysis of tata motors. Tata motors is the reputable brand in indian industry. Weaknesses, opportunities and threats swot, committee meetings,community. Its a biggest revenue company of india and is exclusive for the manufacture of motor vehicles. Critical analysis of the international strategic issue of tata motors ltd. Swot stands for strength, weaknesses, opportunities and threats. Capable of expansion since it has large reserves and low debtequity ratio 3.
Project on swot analysis tata motors limited by kundan shah. Tata steels success is down to their understanding of the key drivers of the steel industry, which can be analysed by either pestel or swot analysis method. Tata motors, society of automobile manufacturers siam. All documents others section of our research repository. In april 2005, tata motors limited merged with tata finance, and lastly in march 2008 tata paid ford motor company 2. Swot analysis of tata nano and why it failed to deliver.
Tata motors limited is the largest car producer in india. The striking difference between the development phase model and market entry model is the approximately 25 percent hike in the price from inr 00 to inr 125000 tata motors, march 2009. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. Analysis of the tata motors limited company in india. Swot analysis alternately slot analysis is a strategic planning method used to evaluatethe strengths, weaknesseslimitations, opportunities, and threats involved in a project or ina business venture. In this assignment, i am going to do swot analysis consider to establish current position of tata motors and how this swot analysis can be used to develop corporate strategy for them.
Tata motors employee productivity percentage is higher. Specifically, swot is a basic, straightforward model that assesses what an organization can and c. Swot analysis of tata nano the article delves on the fact that tata nano has failed to achieve its sales figures and carries out a tata nano swot to find out the reason price itself was a major strength factor for the mini magical vehicle which created a sensation all over the world. Swot analysis of tata motors tata motors swot marketing91. It manufactures commercial and passenger vehicles, and employs in excess of 23,000 people. Introduction the company that we have chosen to focus on for our analysis is tata motors, india s largest automobile company. Tata motors ltd tatamotors financial and strategic swot analysis. Tata motors ltd tatamotors financial and strategic swot. Strengths tata motors is market leader in automobile industry with high market share. It also examines the opportunities the company should explore and the threats it should address with appropriate strategies. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle. This can be used by tata motors limited, and will involve the identification of its internal strengths s and weaknesses w followed by the identification of the opportunities o and threats t it faces in its extensivelyrnal business environment.
Global presence tata motors has been in the process of acquiring foreign brands to weakness. Tata motors is an indian multinational automobile manufacturing company. Executive biographies a brief summary of the executives employment history. The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as. Apr 12, 2020 tata power swot analysis tata power strengths below are the strengths in the swot analysis of tata power. Swot analysis tata motors limited marketing research. Tata motors swot analysis tata motors is the market leader in indian industry with high market share. May 29, 2017 a swot analysis of general motors company determines the internal and external strategic factors that significantly affect the automotive business. They are the first engineering sector company from india to be listed on the new york stock exchange. Swot analysis is a powerful tool for understanding a companys market position. Several indian automobile manufacturers such as tata motors, maruti suzuki and mahindra and mahindra, expanded their suzuki motor corporation of japan holds a majority stake in the company. Weakness analyse stocks based on their strengths, weakness, opportunities, and threats. Tata motors in the car market swot analysis cheap and diversified products and big product range weaknesses 2011 now. Tata motors swot analysis swot analysis of tata motors.